The title of my article is a broad one and the answer lies down many different routes, for people who are at differing levels of their website building and ranking career.
The first thing that you would need to establish is, is the phrase, that you are trying to rank for, is it competitive or not? What I mean by that is, if you use Google, how many pages are available under your phrase. Google will give you results based on a broad term, very large numbers, we want to know the phrase term, we can do this by enclosing your phrase in "speech marks" either side, like so.
Once the competition level is established, we can begin planning.
1. Competition is low <5000
Action: Ensure that the term that you want to be ranked for is in between the < title > and the tag,that is the first step,and you must always include the phrase on your first page,normally home or index page.
2. Do not insert the phrase in some way into an image caption as Google spiders cannot read images, and this would be very bad if you wanted to get ranked by the search engines.
If the phrase, is competitive, then there is a lot more work a head, but remember the rewards can be greater due to that increased competition.
1. You would need to write a < title > tag for each page that accurately describes that page, but you should make it no longer than 64 characters. 2. The more pages you can create, the better, the larger the site,the more regular,the spiders will crawl, the more ranking juice you generate. 3. It is better for ranking if the are used to get ranked by the search engines, rather than fill your content with flash links or javascipt, these are good for the look of your site, just don't overload. 4. The last tip and probably the most important is write good, authoritative and interesting content, to compel your readers to link bank to your site, this will encourage Google to visit more often, and in-coming links from 3rd parties are excellent Google juice generators.
If You want to get ranked by the search engines, start work today, there is no time like the present.
However having said all that, there are companies available who will carry out all the above tips and lots more besides, as well as include site builder templates, email responder accounts and free hosting if you don't have it.
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